This seems obvious, but you don't know how many presentations I have sat through that were meant for people not in the room. You have to consider the audience; what do they know about the subject? What questions will they have on their mind? Why are they here? Knowing your audience will let you pick the right approach, the right content and connect with them.
2- So what?
The burning question you should have ringing in your ears throughout the presentation is your audience asking, "So what?" What does this mean to me? What am I suppose to do with this information? If you answer this question for your audience, based on the correct audience information, you will engage them like never before, and get the best chance to succeed with the third question.
3- What is the desired action?
What do you want the audience to do with what you have told them? Do you want them to buy something, think about a problem, or start a conversation with a particular audience? At the very least you should want them to share something they learned with their colleagues and friends.
Equipped with the answers to these three questions you can then craft a more compelling presentation than the last one you delivered. I guarantee it. For more tips on presentations, check out Guy Kawasaki's 10/20/30 rule of PowerPoint.
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